PRINTING YOUR MARKETING MATERIALS

Marketing Materials are any form of printed visual communication that promotes your products and services to your customers. There are a wide variety of marketing materials and each has its own purpose. Examples include flyers, brochures, booklets, coupons, letterhead, postcards, in-store advertising, direct mail and more. Consistent and increased exposure to your marketing materials ensures that potential customers keep your company in mind when they think of their product and services needs.

WHY DO I NEED PRINTED MARKETING MATERIALS

Studies show that people pay more attention to direct mail than they do to digital media. Printed marketing materials offer something physical and tangible that can be held in the hand and examined in detail. How many times have you stopped to look at a direct-mail piece on your way to the recycling bin because something interesting caught your eye? These advertisements are more difficult to ignore than digital ads. Often, when a flyer or brochure speaks directly to a customer's need, they will give it a chance to see if it solves their problem. Pinnacle Litho can help you direct your marketing materials to demographics that are more likely to respond using our Mail Fulfillment services.

If you would like a customized form designed for your organization, give us a call!

TOP 5 MARKETING MATERIALS

 

#1: BROCHURES & FOLDED PAMPHLETS

Brochures and Folded Pamphlets are a popular, low-cost way to communicate a small to medium amount of information. Starting with an eye-catching image on the outer folds, a viewer opens the folds to read more about your products or services. The amount of words has to be carefully balanced with enticing and persuasive images. We offer different folding options: half-fold, z-fold, double parallel fold, right-angle half fold, and right-angle tri-fold. Contact us to help you determine what's the best layout for your brochure.

>>> FOLDING OPTIONS: Click to see

#2: SADDLE STITCHED BOOKLETS

When you have medium amount to a lot of information that you want to share, booklets are the solution. You can have many products to showcase or many details to communicate with high-resolution images and well-written text. Thes multi-page documents are staples using the saddle-stitch method and are ideal for product catalogues, sales brochures, magazines and more. Sending these booklets by mail is a cost-effective way to get your products onto your customers' shopping lists.

#3: POST CARDS, DIRECT MAIL CARDS & DOOR HANGERS

Sometimes simple is best. Get your message seen on a glossy, stiff card that is designed to be mailed out to specific demographic areas. Printed in full colour on both sides, these direct mail cards are cost efficient and effective. We also offer door hangers, a printed card with a diecut hole that hangs on the front door knobs or door handles of a residence. A door hanger can't be missed! A smart call-to-action will get your customer to visit your website, store or contact you for more information.

#4: IN-STORE DISPLAYS: SHELF HANGERS & TENT FOLDS

Effective marketing means being able to deliver your message right in front of people's eyes. In-store advertising is one way to do this. Shelf hangers are cards that are displayed near the product and can entice customers to add it to their cart with various creative promotions. Tent folds can sit right on the checkout counter or other areas to advertise specific product lines or promotions.

#5: COUPONS & FLYERS

Offering incentives with price discounts or other promotions can be communicated with on a printed coupon. Flyers are a great way to announce an upcoming event, service or new product. Both types of marketing materials can be a cost-efficient way to engage customers.